BROW BAR & More | Makeover Buro

BROW BAR & More

BROW BAR & More

Campaign Activation

BROW BAR & more is a beauty salon chain specialized in make-up and eyebrows stylization. Our mission was to make it more known on the market. The goal of this campaign was to attract new clients and to increase brand awareness.

We did it with the help of two of the most popular vloggers from Romania: Christina ICH and Laura Giurcanu.

Christina ICH

Christina enjoyed a BROW BAR & more experience by getting a full eyebrows stylization. While getting it, she made a LIVE stream on Instagram to engage her followers. The LIVE stream was followed by a series of videos on Instastories with the mention of @browbar_more and a posted video on her Instagram account.

Laura Giurcanu

Beside the mentioned activities made by Christina, Laura also did a contest with a brow kit that can be found at the salon.

RESULTS:

PUBLIC: 568k followers.
REACH: around 110k on each video from Instastories; around 75k on the video/photo from feed.

CONTEST RESULTS:

ENGAGEMENT: 5800 likes, 3000 comments.
The @browbar_more account raised from 4700 followers to 9200.

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