Linda Farrow gave up designers for digital influencers

Known for its collaborations with a large number of designers from Dries Van Noten, Kris Van Assche to eccentric, young labels like KTZ and Yazbukey, this time, the english label got to digital influencers.

4, if more precisely: Blogger Nicole Warne from Garry Pepper Girl, Chinese blogger& stylist Leaf Greener, the Dutch vlogger and Trussardi muse Negin Mirsalehi and the Russian Instagram celebrity and ex-model, Lena Perminova.

All four put their hand on creating their own pair of sunglasses, presented by themselves in the advertising campaign  shot by the Peruvian photographer, Mariano Vivanco.

“Our client is a fashionable, educated and creative person. We think that the heroines perfectly reflect all these qualities.” commented on the unusual collaboration the designer and Linda Farrow’s son.

So, Negin Mirsalehi created the retro style, octagonal glasses; Leaf Greener opted for the 70’s; Nicole Warn’s work was the cat-eye shaped glasses in a beautiful gold colour and Lena Perminova’s version implies a classical form, black colour and wooden details.

 

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