How much is worth a celebrity Instagram post?!

Until quite recently no one would have thought that Instagram would become such a powerful business platform. Brands are ready to pay huge amounts of money for having posted photos with their products on celebrity Instagram accounts.

They are using their followers as potential buyers. Why this form of advertising is more effective than the “traditional” one?! First of all, is because of the influence that specific instagram celebrity has. Her followers are willing to buy a product only because that certain person is recommending it.

One of the most influential celebrity families is Kardashian-Jenner. In addition to promoting their own products, girls are posting sponsored posts of vitamins or slimming products from time to time.

Statistics say that things that appear on the Kardashian-Jenner feeds are immediately sold, so companies are ready to pay any money for one photo. For one single post, the rates are as follows:

Kim Kardashian (97.5 m followers)-  up to 500 000$

Khloe Kardashian (66.2 m followers) & Kourtney Kardashian (55.5 m followers) – up to 250 000$

Kendall Jenner (78.1 m followers) & Kylie Jenner (91.1 m followers) – up to 400 000$

 The Instagram advertising posts make up 25% of the total income of the Kardashian-Jenner family. Girls should be active in social media in order to not to lose their fortune. Once, Kendall removed her Instagram for a couple of days, and Kim took a 4-month break after the robbery in Paris. This has tangibly affected the budget of the family.

Selena Gomez is the most popular person on Instagram with almost 116m followers. If the statistics of D’Marie Analytics, an American analytical agency, are right, Selena receives about 775k $ for a post!

Selena recently admitted that she does not like to conduct her Instagram, but assigns such an important task to her manager. On the other hand, Beyonce, who has fewer subscribers than Selena, is responsible for the content by herself and earns about $ 1 million per post!

Not only stars, but also ordinary users can earn on advertising of goods and services on Instagram – accounts from 10k subscribers are considered quite suitable for commerce. So, young mothers are making barters with manufacturers of children’s products, popular beautiful girls are advertising masks and scrubs, and people with a very active social life are sharing contacts of restaurants, clubs, taxi services and food delivery. In a word, if you are still skeptical about social networks and consider them time-consuming, it’s time to think about their progress!