FASHION meets ART: Jeff Koons & Louis Vuitton collaboration

The close relationship of fashion and art has long been not called into question.

One of the most vivid examples of regular creative unions of brands with contemporary artists is Louis Vuitton, thanks to its cooperation with Stephen Sprouse, Takashi Murakami, Richard Prince, Yaeyi Kusama, Cindy Sherman, James Tarrell, Olafur Eliasson and Daniel Buren.

A new chapter in the brand’s relationship with art is a collaboration with one of the most famous contemporary artists – Jeff Koons.


Koons created for the brand a line called “Masters” – each bag from this limited series is dedicated to one great artist.

Koons turned the traditional Louis Vuitton models into kitsch art objects: over the reproductions of the famous canvases of Fragonard, da Vinci, Van Gogh and Rubens are adorned the gold and silver names of the authors and the golden logos of the brand.

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The collection will go on sale on April 28. It is known that Louis Vuitton plans to release several more projects in collaboration with Koons.

What do you think about it?

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