FASHION meets ART: Jeff Koons & Louis Vuitton collaboration

The close relationship of fashion and art has long been not called into question.

One of the most vivid examples of regular creative unions of brands with contemporary artists is Louis Vuitton, thanks to its cooperation with Stephen Sprouse, Takashi Murakami, Richard Prince, Yaeyi Kusama, Cindy Sherman, James Tarrell, Olafur Eliasson and Daniel Buren.

A new chapter in the brand’s relationship with art is a collaboration with one of the most famous contemporary artists – Jeff Koons.

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Koons created for the brand a line called “Masters” – each bag from this limited series is dedicated to one great artist.

Koons turned the traditional Louis Vuitton models into kitsch art objects: over the reproductions of the famous canvases of Fragonard, da Vinci, Van Gogh and Rubens are adorned the gold and silver names of the authors and the golden logos of the brand.

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The collection will go on sale on April 28. It is known that Louis Vuitton plans to release several more projects in collaboration with Koons.

What do you think about it?

How much is worth a celebrity Instagram post?!

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Until quite recently no one would have thought that Instagram would become such a powerful business platform. Brands are ready to pay huge amounts of money for having posted photos with their products on celebrity Instagram accounts.

They are using their followers as potential buyers. Why this form of advertising is more effective than the “traditional” one?! First of all, is because of the influence that specific instagram celebrity has. Her followers are willing to buy a product only because that certain person is recommending it.

One of the most influential celebrity families is Kardashian-Jenner. In addition to promoting their own products, girls are posting sponsored posts of vitamins or slimming products from time to time.

Statistics say that things that appear on the Kardashian-Jenner feeds are immediately sold, so companies are ready to pay any money for one photo. For one single post, the rates are as follows:

Kim Kardashian (97.5 m followers)-  up to 500 000$

Khloe Kardashian (66.2 m followers) & Kourtney Kardashian (55.5 m followers) – up to 250 000$

Kendall Jenner (78.1 m followers) & Kylie Jenner (91.1 m followers) – up to 400 000$

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 The Instagram advertising posts make up 25% of the total income of the Kardashian-Jenner family. Girls should be active in social media in order to not to lose their fortune. Once, Kendall removed her Instagram for a couple of days, and Kim took a 4-month break after the robbery in Paris. This has tangibly affected the budget of the family.

Selena Gomez is the most popular person on Instagram with almost 116m followers. If the statistics of D’Marie Analytics, an American analytical agency, are right, Selena receives about 775k $ for a post!



		
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when your lyrics are on the bottle 😛 #ad

A post shared by Selena Gomez (@selenagomez) on

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Selena recently admitted that she does not like to conduct her Instagram, but assigns such an important task to her manager. On the other hand, Beyonce, who has fewer subscribers than Selena, is responsible for the content by herself and earns about $ 1 million per post!

Not only stars, but also ordinary users can earn on advertising of goods and services on Instagram – accounts from 10k subscribers are considered quite suitable for commerce. So, young mothers are making barters with manufacturers of children’s products, popular beautiful girls are advertising masks and scrubs, and people with a very active social life are sharing contacts of restaurants, clubs, taxi services and food delivery. In a word, if you are still skeptical about social networks and consider them time-consuming, it’s time to think about their progress!

WHY WE LOVE FENTY PUMA BY RIHANNA

Rihanna is one of the main fashion icons of the new generations, so it’s no surprise that PUMA invited her as a creative director of the brand. The second collection was presented at Paris Fashion Week in September, last year. Special attention should be paid to the shoes that Rihanna creates in cooperation with PUMA: creepers and fur slippers were sold out in a few minutes after the release. In the new collection, these models were replaced by slippers with satin bows, high-heeled shoes and futuristic sneakers.

As a source of inspiration for the collection, Rihanna chose the 18th century with its characteristic corsets, rich lace, pearls and luxurious Chinese silk. As a result, voluminous sleeves, hoodies+corset mix were elements that you could find almost on every model. Also, we could not not pay attention to the loose trousers and overalls decorated in traditional Chinese motifs, representing images of plants and birds.

Nonconformist, rebel, sporty-chic are the words that best describe the FENTY PUMA BY RIHANNA collection. We definitely like it!

Fashion Weekend by Band of Creators

Band of Creators Designers’ Store had organized a Fashion Weekend between 25th and 26th of March. The event consisted of a popup shop and fashion shows open to the public. It was a great chance for Romanian young designers to be seen and for people to discover them. The location chosen for the event was more than perfect. The baroque influence of the building and its interior design was creating a more than appropriate atmosphere.

Amongst the exposed designers were Ioana Ciolacu, Pas du Tout, Parlor, AFMF, CLOCHE, Larisa Dragna and others. Though the prices of the pieces were not the most affordable, you could see that it was worth it only by touching the qualitative fabric. More than that, the designs were very modern, trendy and fresh.

One of our favourite pieces was the PARLOR embellished shirt. Shirts are a must this season, moreover embellished ones.

Among the exposed pieces you could see the ones chosen by ELLE Romania, one of the partners of the event. More than just a popup shop, there were a few fashion shows also.

We welcome this kind of events and are ready to encourage both the organizers and the young designers to many more.

See you next time, Fashion Weekend!

10 Essential Pieces For This Spring

This bag has created a real buzz around it. Everyone, from editors to bloggers were constantly wearing it during this fashion week. Sure they did. Though it has a minimalist shape, its interesting and catchy vibe is assured by the golden pierce. It can be worn absolutely with everything, in every situation, by day or by night. You can count on this bag anytime. This is why it’s one of our essential pieces for this spring, don’t you agree?

Wide-leg jeans by MOTHER

The wide-leg silhouette is very popular right now. The high-rise thing makes it even  more interesting. The time for skinny jeans is over. These kind of jeans are going to be your best friend this season if you’re a real fashion maniac :)) Pair it with light blouses, shirts and sweaters.

When it comes to accessories that can make a difference, brooches are among our favourites. Especially this one, due to its golden shade and original shape. Attach it to a blazer, shirt or a scarf for a chic outfit. It’s the perfect choice if you want to have an outstanding outfit without looking like you’ve tried so hard for that.

Midi dresses are definitely in. They have been in for 3 seasons now and this spring makes no exception. You can go for a pastel coloured one or for a floral printed version, just like this one from VIVETTA.

Now, this is an iconic piece, you know. These kind of suede pumps can be paired both with a casual outfit or with a nighty one. The heel is not too high, which makes them pretty comfortable in every occasion.

Round-Frame Sunglasses by OLIVER PEOPLES

This kind of retro shaped sunglasses can transform the most boring outfit into a funky one. Believe me, this season you’ll need them, if you care about trends and stuff. Ladylike dresses, chunky sweaters, floral prints are a perfect pairing for this kind of sunglasses. You can even wear them at your favourite festival this summer, it’s your choice 😉

Leather Sneakers by 3.1 PHILLIP LIM

I don’t even remember the time when sneakers became so fashionable. They have some years already being on top when comes to comfortable shoes. The sporty chic attire has become a very mainstream trend and everybody from office workers to creative people are wearing it. If you don’t have a pair of sneakers, it’s time to buy one!

Silk Trench Coat by BOTTEGA VENETA

Trench coats are atemporal, classy pieces that are never gonna be out of style. You can totally make some investments in a trench, it will serve you some good years. You can go for a more elegant one, like this from Bottega Veneta or for a more casual one, it’s your choice.

Corset Style Top by D&G

You’ve probably noticed the whole hysteria with tops/corsets. Lace, leather or silk, it doesn’t matter what they’re made of, they’re still a piece of resistance this season. They can be worn over a shirt for a more eclectic look or simple, just as it comes.

Tasseled Earrings by KENNETH JAY LANE

These bold earrings will bring out your inner diva :)) If you’re a fan of statement accessories, you need to have them!

WE RECOMMEND: 5 Romanian Designers

RAQUETTE

Raquette is a contemporary Romanian label, founded in 2012, by a design duo – Dana & Violette, two sisters who decided to follow their mother’s vocation, both inheriting her love for the fashion world.

As described by them, Raquette reflects the clean and effortless chic style, being recognized in minimalist design and versatile products. The label’s signature can be defined by simple and clean cuts, small crafted details like twists and ladder-inserts. Raquette is reinventing essentials each season, focusing on masculine-feminine equation.

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CONCEPTO

Concepto was born from our desire to create something unique that makes you feel extraordinary.

It is a brand that stands for powerful women, based on minimalist lines, unconventional cuts and unique combinations. A brand inspired by women who know what they want in life.

This is an example of an authentic brand that stands for quality and innovation.

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CRISTINA SAVULESCU

Cristina Savulescu is a self-trained Romanian fashion designer. Cristina launched her brand in March 2013, at the age of 23.

Working from the beginning with the finest and most innovative fabrics, the most delicate laces, using couture techniques and handmade embroideries, Cristina’s mission is to create a luxury product by mixing the contemporary with the retro vibe. She has a personal approach to the 50s figure and glamour, and every gown holds in tension the old and the new, sensuality and mystery.

Her main sources of inspiration are women characters, classic beauties who changed perceptions, women who expressed fierce power without losing their femininity. Being a woman, she understands women’s demands, and their need for beauty of the most classic kind. She also understands the practical aspect of a gown: it should flatter a woman’s body and its concept shouldn’t interfere with the main purpose of a dress – the celebration of femininity.

Cristina likes to believe that when a woman puts on one of her gowns, she instantly turns into another character; this is her mission, to make women connect with their alter ego, to slip into another dimension of themselves, their very sensual side.

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IOANA CIOLACU

With an MA in Fashion Design and Technology from the prestigious London College of Fashion of University of the Arts London and with design experience from one of the best international brands – Stella McCartney, Ioana Ciolacu has developed strong understanding of creating high quality clothes and unique designs. With a focus on shape, craftsmanship and sustainability, Ioana takes inspiration from architecture and nature combining signature graphics with tailoring techniques.

Her simple yet tailor inspired silhouettes work as canvases for signature graphics – transposed in prints and embroidery -and fabric combinations that all show a deep understanding of shape, proportion and craftsmanship. Ioana’s effortless pieces show a love for playing with custom developed techniques to create a modern and alluring look.

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PNK CASUAL

PNK Casual supports women’s confidence and stands for appreciation, love and admiration towards them. PNK Casual favours the quality of materials and the products made in their own factory since 2002 are always manufactured with extra care. With 12 years of continuous experience on the Romanian fashion market, PNK Casual is an appreciated women fashion brand, based on a modern and classy approach to design, always aligned to the latest trends.

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Linda Farrow gave up designers for digital influencers

Known for its collaborations with a large number of designers from Dries Van Noten, Kris Van Assche to eccentric, young labels like KTZ and Yazbukey, this time, the english label got to digital influencers.

4, if more precisely: Blogger Nicole Warne from Garry Pepper Girl, Chinese blogger& stylist Leaf Greener, the Dutch vlogger and Trussardi muse Negin Mirsalehi and the Russian Instagram celebrity and ex-model, Lena Perminova.

All four put their hand on creating their own pair of sunglasses, presented by themselves in the advertising campaign  shot by the Peruvian photographer, Mariano Vivanco.

“Our client is a fashionable, educated and creative person. We think that the heroines perfectly reflect all these qualities.” commented on the unusual collaboration the designer and Linda Farrow’s son.

So, Negin Mirsalehi created the retro style, octagonal glasses; Leaf Greener opted for the 70’s; Nicole Warn’s work was the cat-eye shaped glasses in a beautiful gold colour and Lena Perminova’s version implies a classical form, black colour and wooden details.

 

LFW: Natasha Zinko Presentation

Since our job is directly connected to fashion, we couldn’t miss fashion week, right?! Our first trip, first fashion week, first flight, first everything with MAKEOVER BURO, whoop whoop!

If it were up to us we would go to every fashion week, starting with New York and finishing with Paris, but someone has bunch of work to do at the office, obviously. Therefore, London Fashion Week was the best option for us: perfect timing and right connections.

 

 

From all the shows, NATASHA ZINKO‘s  was special for us. Wondering why? Well, one of our partners and dearest friends, BRANDON ARCHIBALD was the agency that made her first collection’s lookbook . No doubt this show was carrying a certain emotional charge for us. More than that, we had the chance to meet Natasha in person. Let us tell you something, this woman is truly beautiful. Inside and out. 

Speaking about the collection, it was a delightful 80s music and shapes mix. And the colours, oh the colours…powdery pink, yellow, blue, green…they all reminded us of the glorious 1980’s. These are some of our favourite pieces from the collection. Girly tops, ladylike silhouettes and funny shapes. This is what we call a fresh approach of 80’s in the 21st century.

Playful, funny, cheerful are the perfect words when describing this collection. Or, if in one word #girlsjustwannahavefun :))))

 

 

 

 

 

 

We couldn’t miss the chance to strike a pose, could we? That’s all for now, fellas, see you next time! More articles are coming on the blog, so, stay updated!

 

 

 

xoxo,

@MAKEOVERBURO TEAM.