As London Fashion Week Men’s is a wrap, we thought we gave you our perspective on the coolest Street Style shots featuring the increasingly fashionable sportswear and vintage touches – and who to keep an eye on for off-catwalk style!
The fashion crowd has been flaunting their trendiest outfits, bringing the Fall 2017 elements to the streets.
Rose overload, already making an appearance on the Fall 2017 catwalk shows of La Perla, Louis Vuitton and Gucci, took the form of embroidery and overall pattern, while the pantsuit was rocked by both man and women, each taking it further with army, vintage or elegant twists.
Best reinterpretation of the pantsuit on the runway goes to… Dries van Notten, for their oversized velvet jacket and wide pant. Last but not least, Red Mania made an appearance both on the runway and on the street, so make sure it’s part of your fall wardrobe as well!
Photo courtesy of Jonathan Daniel Pryce and Indigital.tv
Article by our Intern, Ana Maria Oprea.
British fashion retailer Topshop revamps their Oxford Street flagship store for their 2017 Summer campaign #TopShopSplash, turning their windows display into an interactive pool scene. Their digital strategy continues to innovate the fashion environment, taking experiential marketing further by using Virtual Reality technologies.
Created in collaboration with two London-based creative digital agencies, the journey consisted of a high-intensity VR waterslide ride through the streets of London.
This strategy is nothing new for the brand, who pioneered this type of engagement on the high-street by virtually bringing their customers to their London 2014 Fashion Week catwalk show via VR headsets.
This summer campaign is the perfect opportunity to grow traffic in-store, by enabling consumers to engage with the brand in a fun way. As Sheena Sauvaire, global marketing and communications director at Topshop, says: “As VR technology continues to advance our desire was to blend it with retail theatre to create an immersive and shareable experience for our consumers, as a fun way to celebrate the start of summer.”
To complete the summer feeling of the campaign, sunscreen smell and ice-cream pop-ups filled the store. An exclusive aquatic-themed Snapchat lens was available for users to be able to share this experience with their friends.
WHY IT WORKED
- Attracting a broad target customer – both wandering tourists and the loyal Topshop fan who’s always looking forward to the brand’s next move.
- Taps into the needs and demands of the digital consumer by transporting the customer into a virtual, immersive experience.
- As VR tech continues to grow, more brands should start considering it as part of their digital marketing strategies.
- Playing with people’s senses – makes the brand presence more memorable and increase brand loyalty.
- Great word-of-mouth and refferal opportunity due to the social media element – increases brand awareness.
- Creates brand differentiation throught the uniqueness of the campaign.
Article by our Intern, Ana Maria Oprea.
The close relationship of fashion and art has long been not called into question.
One of the most vivid examples of regular creative unions of brands with contemporary artists is Louis Vuitton, thanks to its cooperation with Stephen Sprouse, Takashi Murakami, Richard Prince, Yaeyi Kusama, Cindy Sherman, James Tarrell, Olafur Eliasson and Daniel Buren.
A new chapter in the brand’s relationship with art is a collaboration with one of the most famous contemporary artists – Jeff Koons.
Koons created for the brand a line called “Masters” – each bag from this limited series is dedicated to one great artist.
Koons turned the traditional Louis Vuitton models into kitsch art objects: over the reproductions of the famous canvases of Fragonard, da Vinci, Van Gogh and Rubens are adorned the gold and silver names of the authors and the golden logos of the brand.
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The collection will go on sale on April 28. It is known that Louis Vuitton plans to release several more projects in collaboration with Koons.
What do you think about it?