HOW TO GROW YOUR INSTAGRAM

Instagram is one of the most popular and dynamic social platforms known worldwide. Sales here are growing every day in geometric progression. It would be such a pity not to take the chance to open an instagram account for promotion or in order to test a niche for your business.

Firstly, if you don’t know what Instagram is, download it and start using it! NOW! Here, an impressive amount of more than 400 million people spend an average of 20 minutes scrolling and “loving” around.

Downloaded? Have you created an account? Or maybe you already have one and want to grow it? Then, this article is just for you!

INSTAGRAM- the showcase of your business

Don’t know how to start? Begin with the username. Make sure that your login is understandable, catchy and reflects the essence of your business. There’s no need to call a children store @Annie777, or to sell the services of a florist under the name @andrew_compositions. You can try it, of course, but no one will find your services under this login.

Same rules are applied to personal accounts- let them correspond to the chosen niche. In the description, outline the main details: what you’re doing, what you’re selling and how to contact you. Use emoticons and emojis! Instagrammers love emojis. 🙂

Personal Accounts:

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Business Accounts:

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Content. What is your business about?

The content provided on your profile should be the main focus when thinking about attracting people. Remove bad photos, use only high-quality photographic material: professional photos, good lighting, beautiful composition. Also, pay attention to what you write under your captions. Work on the subject and regularity of your posts.

Planning

Determine the perfect day and timing for posting and make a schedule. Think about the “instagramming” hours of your audience. But remember, don’t post more than 2-3 posts a day.

Use #Hashtags

A “hashtag” is a word or a phrase used to find posts related to that specific word or theme.

In order to use this tool more effectively, make a list of 100 hashtags for your niche/topic and use them on your posts (no more than 10 for a post!). Try to choose hashtags that are the most popular in your niche. For example, for those interested in fashion the most used hashtag would be #fashion #ootd #outfitoftheday etc. Try to find relevant hashtag statistics.

Mass Liking and Mass Following

After using the previous techniques, you can run mass actions: subscriptions to other profiles and likes of their posts. You can do this by yourself, or you can trust this to agencies providing these services, for example  getriver.com.

After registration, you have to properly configure the system: who do you want to subscribe to and who do you want to like, by which hashtags or geolocation points.  Perhaps you want to focus on the subscribers of opinion leaders, certain magazines or thematic accounts.

So, are you ready to embrace Instagram popularity?

Who you should follow: Hairstyle Bloggers on Instagram

The possibility of posting short videos on Instagram gave beauty bloggers the opportunity to record quick, but no less informative master classes on make-up and hairstyles.

Here you have a selection of the best video tutorials from five popular Instagram bloggers.

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1. Sarah Angius (@sarahangius)

 3.3 million subscribes love Sarah for her simple and feminine hairstyles. On her page, you can find different videos, demonstrating how you can make several kinds of buns, interesting braids and different types of curls.

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Upgrade your ponytail 💁🏻 Song: @lanadelrey – Diet Mountain Dew #ponytail #tutorial #upgraded #sarahangius

A post shared by Sarah Angius (@sarahangius) on

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2. Nina Starck (@n.starck)

The Dane Nina Stark is already a specialist in braids. She uses her own daughter as a model, whose long hair is challenging Nina’s imagination. Now, 217 thousand people are following Stark’s lessons.

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Cool and simple Mohawk French Braid 🎥Link in bio for full tutorial on YouTube👆🏻

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3. Marina McAvoy (@marinamcavoy)

Beach waves, braid buns and unusual pony tails- Marina McAvoy loves complex hairstyles. Her ideas are followed by 105k users of Instagram.

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One of my favorite braids tutorials. 💗

A post shared by Marina McAvoy (@marinamcavoy) on

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4. Jenny Strebe (@THECONFESSIONSOFAHAIRSTYLIST)

Jenny Strebe has more than 10 years of experience as a hairdresser. She shares her passion through social media: has more than 410k followers on Instagram and 196k on Youtube. With the help of Jenny’s videos, you can easily learn how to make complex hairstyles with unusual techniques.

5. Missy Sue (@missysueblog)

Thanks to her detailed videos, Missy has earned 691k followers. “I want to inspire people to love their hair and natural beauty”, Sue explains the reason why she created her blog. Mostly, Missy gives master classes on casual, every-day hairstyles, but among dozens of videos you can find some evening options also.

How much is worth a celebrity Instagram post?!

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Until quite recently no one would have thought that Instagram would become such a powerful business platform. Brands are ready to pay huge amounts of money for having posted photos with their products on celebrity Instagram accounts.

They are using their followers as potential buyers. Why this form of advertising is more effective than the “traditional” one?! First of all, is because of the influence that specific instagram celebrity has. Her followers are willing to buy a product only because that certain person is recommending it.

One of the most influential celebrity families is Kardashian-Jenner. In addition to promoting their own products, girls are posting sponsored posts of vitamins or slimming products from time to time.

Statistics say that things that appear on the Kardashian-Jenner feeds are immediately sold, so companies are ready to pay any money for one photo. For one single post, the rates are as follows:

Kim Kardashian (97.5 m followers)-  up to 500 000$

Khloe Kardashian (66.2 m followers) & Kourtney Kardashian (55.5 m followers) – up to 250 000$

Kendall Jenner (78.1 m followers) & Kylie Jenner (91.1 m followers) – up to 400 000$

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 The Instagram advertising posts make up 25% of the total income of the Kardashian-Jenner family. Girls should be active in social media in order to not to lose their fortune. Once, Kendall removed her Instagram for a couple of days, and Kim took a 4-month break after the robbery in Paris. This has tangibly affected the budget of the family.

Selena Gomez is the most popular person on Instagram with almost 116m followers. If the statistics of D’Marie Analytics, an American analytical agency, are right, Selena receives about 775k $ for a post!



		
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when your lyrics are on the bottle 😛 #ad

A post shared by Selena Gomez (@selenagomez) on

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Selena recently admitted that she does not like to conduct her Instagram, but assigns such an important task to her manager. On the other hand, Beyonce, who has fewer subscribers than Selena, is responsible for the content by herself and earns about $ 1 million per post!

Not only stars, but also ordinary users can earn on advertising of goods and services on Instagram – accounts from 10k subscribers are considered quite suitable for commerce. So, young mothers are making barters with manufacturers of children’s products, popular beautiful girls are advertising masks and scrubs, and people with a very active social life are sharing contacts of restaurants, clubs, taxi services and food delivery. In a word, if you are still skeptical about social networks and consider them time-consuming, it’s time to think about their progress!