Concepto | Makeover Buro



Campaign Activation

Concepto is a Romanian brand appreciated internationally. Their unique design and leather pieces are among Kim Kardashian, Alessandra Ambrosio and Chiara Ferragni's favorites. Also, Romanian stars like INNA and Antonia have worn this brand more than once.

Our mission was to pick up 4 ambassadors that were gonna be implied in an instagram campaign, using the #BeBasic hashtag. The bloggers have guided their followers to post a photo with their favorite item from the "BeBasic" collection and the one with the most number of likes would have win.

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